Brand translation
Carried the event's signature gold, white and hand-lettered "Sheri Affair" mark from print and social onto the web without losing its warmth.
Events · Ticketing · Web Platform
A one-night-a-year Navratri experience, given a website worthy of the wait.
The website and ticketing flow for Ahmedabad’s all-white Navratri celebration, built for one night, one launch and a surge of traffic.
ClientThe Sheri Affair · Loop Events & Entertainment
IndustryEvents · Ticketing
ServicesBrand-led Web Design, Front-end Engineering, Ticketing Integration
OutcomeA fast, mobile-first path from landing page to ticket, built for peak launch traffic.
The challenge
A cult following, once a year, converging on a single night.
The Sheri Affair, produced by Loop Events & Entertainment, is Ahmedabad's coveted all-white Navratri celebration — held on a single night each year, with a new theme and edition name every season. That means the site has to reintroduce the brand, sell out passes, and set the tone for the entire event in a short pre-Navratri window, then hold up under a traffic spike the moment tickets go live. We built the platform to carry that weight: a gold-on-white identity that matches the in-person experience, and a fast, mobile-first path from landing page to purchased pass.
What we delivered
- Gold-on-white identity carried from print and social to the web
- A single, obvious path from hero to purchased pass
- Login area for returning guests
- Story pages that give every past edition a permanent home
Our approach
Old-style elegance, built on new-style rails.
Ticketing flow
A single, obvious "Join the Saga" path from hero to pass purchase, plus a login area for returning guests.
Story pages
An About Us and "Over the Year" history section that gives every past edition — from the original old-style garba to Safed Heroes — a permanent home.
Let's build something
Have a project in mind? Let's make it real.
● Fixed-scope projects · Dedicated teams · Free discovery call